Marketing Site for Multi-Location Marketing Platform, Built in Framer

Marketing Site for Multi-Location Marketing Platform, Built in Framer

Industry

Technology

Client

Flamel.ai

Marketing Site for Multi-Location Marketing Platform, Built in Framer

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About the Project

Showcasing the future of the product

I built Flamel's new marketing site end-to-end, beginning with goal outlining and Figma wireframes and ending with a fully responsive live site built entirely with no-code in Framer. The objective was straightforward: deliver a beautiful, informative site that re-introduced the new and improved Flamel product and brand to the world.

Problem

The existing marketing site was a simple, template-based site built around Flamel’s original Organic Social Media management offering. As the product evolved to include other verticals of marketing tools, the site no longer reflected neither the feature breadth nor the visual language of the application itself. We needed a new, extensible site that could present the expanded value proposition and scale effortlessly as additional modules came online.


From a problem‑solving perspective, the site now makes Flamel’s expanded value clear to multi‑location brands. It surfaces how multi-location brands can create, manage, and analyze localized content across all locations, thus saving countless hours and improving brand cohesion and performance across the board.

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Solution

The redesigned site functions as a single, coherent narrative that mirrors the product’s multi‑module architecture while remaining lightweight enough for rapid iteration. The site is composed of reusable components that enforce consistent spacing, typography, and interaction patterns across every view, from high‑level overviews down to granular feature and use case callouts. Content flows from a broad introduction of the platform into progressively more detailed sections, so visitors can either skim for an at‑a‑glance understanding or dive into module‑specific details. Core pages - like the home screen’s quick demo of campaign distribution or the role‑based use‑case sections - emphasize the app's broad value, while supporting pages dive deeper into module specificities and examples. This structure ensures that when new modules or vertical‑specific case studies launch, they can be added as self‑contained sections without disrupting the overall hierarchy.

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In conclusion

Building the new Flamel.ai site was both a creative stretch and a deep dive into no‑code workflows. Guiding a project of this scale - from blank canvas to a fully responsive, production‑ready site - let me refine everything from information architecture to motion strategy to branding, all while learning the highly valuable hard skill of no-code site building. Flamel now has a noticeably more polished, visually coherent home that accurately reflects our expanded product, reinforces brand consistency, and remains easy for the team to update. At the same time, I was able to significantly broaden my design skills and experience first hand how far a project can go when the tooling removes technical friction.

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Let's connect!

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